Audiences
The number and type of audiences we have researched is very wide and includes:
- the general public
- ‘hard to reach’ groups
- disabled people
- young people/the educational sector
- visitors to museums and other attractions
- charity supporters
- public sector employees
- businesses
| General Public |
| We have lots of experience of conducting research among members of the general public covering both mainstream and more specialist audiences, such as ‘twitchers’. return to top of page |
| Hard to Reach |
| We are often asked to involve ‘hard to reach’ audiences in our work such as single parents, people from BME backgrounds, members of different faiths/religions, victims of crime, unemployed people and those on low incomes and/or State benefits, benefit ‘cheats’, the elderly and carers. Our team of research consultants includes a number who are themselves of BME origin and who can conduct discussions and interviews in a range of languages as required. return to top of page |
| Disabled People |
| We have conducted a number of projects among people with various impairments including people who are blind and partially sighted, deaf and hard of hearing, deafblind, people with mobility problems, people with mental health issues, people with specific learning difficulties or learning disabilities and carers. We call upon the help of various types of interpreter as required. return to top of page |
| Young People/Educational Sector |
| We have carried out research among both primary (Key Stages 1 & 2) and secondary school students (Key Stage 3, 4 & 5), teenagers, teachers (primary, secondary, lecturers, adult educators), parents, education leavers and the young unemployed. return to top of page |
| Visitors |
| We have extensive experience of conducting research for museums and visitor attractions including visitors to museums, libraries, nature reserves, science centres, art galleries and other visitor attractions, non-visitors, new visitors, members, overseas visitors, shop and restaurant users, school groups (students and teachers), cinema goers and tour operators. return to top of page |
| Charity Supporters |
| Our work for charities has involved research among supporters, donors and potential donors, campaigners, beneficiaries, staff and advisors. return to top of page |
| Public Sector Employees |
| We have conducted interviews and focus groups with a wide cross-section of people working in the public sector. Examples include: teachers (primary and secondary), CAB advisors, central and local government employees of all grades, Council Members (parish, local and county), Connexions personnel, Police and Fire Brigade officers, Education Welfare officers, SureStart personnel, members of Local Strategic Partnerships, members of voluntary sector bodies, members of Youth Offender Teams, the Probation Service and Social Services, Homeless Services, Traveller Families teams, Health practitioners (GPs, nurse practitioners, hospital nurses, etc). return to top of page |
| Businesses |
| We have carried out research involving businesses of all types and sizes from one man bands up to large corporates and on a diverse range of topics from awareness of and attitudes to the Disability Discrimination Act to attitudes to employees becoming magistrates. Audiences include sole proprietors, micro businesses, small, medium and large businesses and corporates. We have interviewed staff of all grades, from the most senior to the most junior. return to top of page |